Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Explore oligopolies, where a few firms dominate a market, influencing prices and outcomes. Learn about characteristics, examples like OPEC, and market implications.

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure. Opinions expressed by Entrepreneur contributors are their ...

Whether you're a marketing pro picking up freelance gigs on the side or an established consultant building out a full-fledged agency, the way you structure your business matters just as much as the ...