Shares of Meta Platforms were on pace for a record close on Thursday. Shares of the parent of Facebook and Instagram have been on a run lately, trading higher six out of the past seven days, according to Dow Jones Market Data,

The social media giant has delivered robust returns over the past year, and it seems capable of soaring higher.

Shares of Meta Platforms Inc. inched 0.40% higher to $561.35 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.09% to 42,

Read here for an analysis of Meta's financial performance, growth drivers, and potential upside for investors amidst TikTok ban and evolving AI initiatives.