According to the IAB, mobile and video are the growth engines behind the rise of online advertising, with video ads rising 55.7 per cent year-on-year. Online video content has become increasingly ...

A report published by Oberlo.com in the U.S. finds that search ads account for the largest share of mobile ad spending at USD 81.5 billion. Followed by video ads (USD 58.92 billion) and banner ads ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine Yahoo's desktop and mobile video advertising ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

The “speed to entertainment” quotient for traditional television is very high, one of the reasons it remains so popular. Typically, that advertising is untargeted and at best, only broadly useful to ...

OSLO (Reuters) - Norwegian mobile phone software firm Opera Software ASA is to buy U.S.-based mobile video advertising platform AdColony, it said on Tuesday, lifting its earnings forecast for 2014.