The psychological relationships we have with mascots is disturbing. We’re all conscious of the fact that they’re just ordinary people in costumes, but we let them get away with behaviors that ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

But while they may seem larger than life, some brand mascots are based on real people. Wendy's The redheaded, pigtailed girl in the Wendy's logo is indeed a real person, and she's still alive today.

They may be a value-generating department in real life, but in pop culture, mascots have long been the bumbling clutzes on the side of the court or field. Often, they are the comic relief at the ...

Look, this is not an opporutnity that will present itself often. If you're a mascot with a pie, you've got to take advantage. This decision may haunt Blue for the rest of his life.