This is the third in a series from Quatical’s Marc Binkley examining the 4Ps of marketing, the first looked at Price, the second Product, and this column is about Place. The point of place is to make ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...