There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly makes you look like you have somewhere important to be.

Get your hair ready for summer with trending colours and expert-approved protection tips to keep your shade vibrant and ...

For a bold change, platinum blonde is a stunning winter hair color that can turn heads wherever you go. This shade creates a high-contrast look against dark skin tones. Platinum blonde gives off ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Still, from golden to ash to platinum to 'old money,’ Swift’s blonde (a color she comes by naturally) is as chameleonic as it is reliable. Swift kicked off her career in 2006 with a head full ...

If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s blonde or platinum color. (I say “professionally bleached” because many of those ...