The product line extension can be employed as either a down-market stretch, where the new product line appeals to bargain-minded customers, or as an up-market stretch, which appeals to luxury ...

Their product line includes high-performance coatings that provide exceptional durability and resistance against corrosion for above grade transmission structures, ... Induron Protective Coatings' ...

ELGIN, Ill., Feb. 14, 2025 /PRNewswire/ -- Anguleris, a global leader in construction technology, has completed the acquisition of Concora Spec, the product specification platform formerly known ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...