The fact that businesses operate in different sectors is one of the main reasons that their aims and objectives differ. For example, a restaurant called Rachel’s Pizzas might aim to sell 10 ...

Business owners set new goals ... using objectives and key results, or OKRs. In this guide, we’ll explain the OKR framework and when OKRs should be used. We’ll also provide several examples ...

Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → Big-picture goals. Where does the business want to go? Example: "Expand into Europe." ...