Purple co-founder Luke Cosby, who grew up in the Houston area, said he wanted to open the new Houston store as a way to get back to his roots.

On one thing, though, Purple is returning to its roots. The company’s marketing strategy, which DeMartini said last year needed to mature, has moved the brand in the right direction but isn’t ...

Crown Royal x PURPLE BRAND Bun B Signature Poncho: A bold, statement-making poncho, blending luxury with cultural influence. Expertly woven from 100% premium wool, it features the classic Crown ...

Westside Gunn announced the news on social media Wednesday, confirming he and his team have connected with Purple Brand on a batch of eye-catching denim he had previously teased.