After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop'd, a ...

Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...

To revive momentum for its core business, Skittles needed to bring salience and appeal back to its basic product proposition. We rekindled the love by leaning into years of "hate" around the flavor ...