Thousands of customers and even President Donald Trump expressed displeasure with the logo change when it was revealed.

Just want to get a burger and fries at a place that feels familiar? This favorite restaurant switched up its logo and menu to win over fans, but lost big bucks.

Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this month that it ...

Cracker Barrel previously unveiled—and quickly abandoned—a minimalist, text-only logo in August that sparked ire from President Donald Trump.

Cracker Barrel Old Country Store posted weaker-than-expected profit and guidance on the pushback from the family restaurant chain's rebranding plans.