A highlight of the exhibit includes flash art from Norman "Sailor Jerry" Collins, a man many consider the 'father of the modern tattoo’ and also the name behind Sailor Jerry Spiced Rum.

Norman “Sailor Jerry” Collins settled in Honolulu in the 1930s, where he opened two shops on Hotel and Smith streets. Tattoos were recognized as an art largely due to Collin’s work ...

The company credits its revamped marketing strategy, centered on Norman "Sailor Jerry" Collins — the renowned American tattoo artist that it is named after. Sailor Jerry has also ditched TV and ...

Sailor Jerry isn’t just the name of a hipster rum, it’s also the pseudonym for Norman Keith Collins, arguably the most iconic tattoo artist in modern history. Collins was the master of the old ...

Walk into any coffee shop or pub around Melbourne and it’ll probably take you about five seconds to see a tattoo that owes much of its existence to Norman ‘Sailor Jerry’ Collins. The grandfather of ...

Heske was among a short list of people at the metal festival Saturday who received a complimentary tattoo in the Sailor Jerry tent during the festival. The iconic rum brand is named for prominent ...

Dubbed 'Ink & Wood', the series features colorful inlays, inspired by the iconic tattoo art of Sailor Jerry, himself. To re-create the depth of his technique upon a wooden canvas, Martin used a ...