Colors like red, green, or blue exist on the visible light ... This sensory fusion generates a color that doesn’t technically exist in nature, at least not in the way other colors do.

Purple does not actually exist, and scientists say we collectively ... the sun's "ultraviolet" radiation. But guess which color doesn't have a wavelength ... Purple. So if every color has a ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others ...

magenta doesn’t exist. There’s no wavelength of light that corresponds to that particular color; it’s simply a construct of our brain of a color that is a combination of blue and red.

Absent from the visible spectrum and neither a wave nor a particle, the color pink is, for many, a scientific enigma: how can a shade that doesn’t even appear in the rainbow exist? The answer ...

It doesn't exist on any screen or paint palette. It’s called "olo," and it’s a color defined by pure M cone activation. "Subjects report that olo appears blue-green of unprecedented saturation ...

Imagine a beautiful, lucid piece of fruit—a deep, yet vivid, almost electrifying shade of blue. The magic doesn’t end at its aesthetics, though: The Japanese fruit has the ability to alter ...