Colors like red, green, or blue exist on the visible light ... This sensory fusion generates a color that doesn’t technically exist in nature, at least not in the way other colors do.

Purple does not actually exist, and scientists say we collectively ... the sun's "ultraviolet" radiation. But guess which color doesn't have a wavelength ... Purple. So if every color has a ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others ...

Absent from the visible spectrum and neither a wave nor a particle, the color pink is, for many, a scientific enigma: how can a shade that doesn’t even appear in the rainbow exist? The answer ...

It doesn't exist on any screen or paint palette. It’s called "olo," and it’s a color defined by pure M cone activation. "Subjects report that olo appears blue-green of unprecedented saturation ...

The lack of the term “blue” in ancient texts does not necessarily mean the color itself did not exist, but rather that the cultures at the time did not have a specific word for it or perceive ...