Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

BTS are partnering with YouTube Shorts for a new initiative with ARMY. The initiative is called #MyBTStory, and Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are encouraging fans to post their ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature.

As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are ...

After releasing their third English-language single “Permission to Dance” on July 9, BTS partnered with YouTube Shorts to launch the Permission to Dance Challenge. The challenge lasted from July 23 to ...