New data revealed the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

As IPL viewing shifts beyond the broadcast, Yagnesh Ravi explains why Snapchat wants to position itself as a platform for real-time fan banter and brand participation.

With the implosion of standardized media into a fragmented network of varying niche-focused platforms, digital marketers must be constantly on guard and aware of burgeoning social tools for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Game marketing has evolved in a lot of ways in the past few years. We ...

Tens of millions of people will be tuning in to the Super Bowl on Feb. 11, but to say that “all eyes will be on the game” might be a bit of a stretch. Many of them will be looking at their phones, ...

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we ...

Chipotle is doubling its reach on social media and streaming and also launched its first seasonal rewards promotion called "Summer of Extras," Chipotle executives said during a recent earnings call.

Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

Channel 4 has announced further investment in Snapchat content, calling it a “marketing opportunity” at London’s IAB Digital Upfronts event. The broadcaster currently recuts five of its linear ...