What qualifies as a "good" social media audience growth rate? To find out, TrackMaven examined full-year 2015 social media follower data for 26,965 brands across a wide range of industries. The ...

Brands that focus on developing and producing engaging content will be rewarded with higher levels of engagement and earned media uplift (people willing to share branded content with their friends and ...

Last year a wave of sports media and league and teams opened Bluesky accounts, in part a reaction to Elon Musk’s takeover of ...

It is said that video is the most important format for social media growth—do you find this to be the case? Yes, we’re fully focused on video production—that’s the majority of content we ...

Graphs easily encompass historical data, so users can uncover associations between different entities, like flagged and ...

This strategy also equipped Spotify with a lever to control growth given its variable cost structure, incurring royalty costs for each new user who listens to songs." It embraced social media ...

Social media ... has the most growth potential, and their demographics in terms of country-of-origin. Here are 10 of the most surprising facts from our first annual global media census: Asia ...