Shai Gilgeous-Alexander and Tyrese Haliburton have led the way as the NBA saw an viewership increase leading into ...

Since 2023, this demographic has seen a significant increase in sports viewership ... This also outpaces the impact of social ...

Softball beats baseball in College World Series social media sales pitch as Opendorse finds the top women's programs brought ...

Viewership for the 2025 Tony Awards increased 38% compared to last year, securing 4.85 million viewers, its highest ...

Before the era of social media, there were few ways to see a conflict ... a concern that this "war porn" could desensitize some viewers, and it often takes away the human element in the process.

For years, Twitter and its rivals have been crowing about the power of social media to drive TV viewership. Doubling down on these claims, new research from ShareThis shows a strong correlation ...

The Nielsen company said the game's viewership exceeded the record of 112.2 million set last year, when Seattle beat Denver. The game also set records for social media reach. A stirring comeback ...

At this point, it is no exaggeration to suggest that the overall social media viewership across all channels (including the official Olympics YouTube channel) for the Beijing Games totals in the ...

In the weeks leading up the show, social media engagements — liking ... s Got Talent,” NBC won last week in prime-time network viewership, averaging 4 million viewers. CBS had 3.4 million ...