From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Karrie Morton is a freelance writer and social reformer where she writes about things that inspires or gets notified in the society. She has been writing about current hot topics such as technology, ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social media in ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Social media isn't the same as it was just a few years ago, when Facebook and Twitter stole most of the market. Instagram and TikTok have risen in popularity. Each platform has its own audience, ...