Though the new release is scheduled to hit retailers on—you guessed it—November 17, serial #001 is slated to be auctioned off as part of the Heuer Parade auction being held by Phillips in Geneva ...

Ever since I can remember – going back to the 1990s, for the “I was there” stuff – TAG Heuer has positioned itself as the maker of a man’s “first luxury watch”. That’s the watch for when the pages of ...

Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground there to bring you the most exciting releases. Follow our ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Welcome to Dialed In, Esquire's weekly ...

Tag Heuer’s Autavia collection may be the oldest in its arsenal but it also offers the watchmaker’s highest performing timepieces. Just in time for the series’s 60th birthday, you’ll be able to shop a ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. It isn't everyday that a watch brand creates a timepiece that honors a brand ...

Legendary Japanese designer Hiroshi Fujiwara, of Fragment, applied his signature opulent, monochromatic minimalism to the ...

The Autavia (a canny combination of automotive and aviation) was born in 1962, and offered a rugged, legible timepiece perfect for that golden era’s adventurers and action men. Fast forward to 2019 ...

TAG Heuer celebrated the introduction of its new watch and its partnership with the Gran Turismo Sport video game with Indianapolis 500 champion Alexander Rossi at Sony Square in New York. The Heuer ...

TAG Heuer is now introducing its new Autavia Chronometer Flyback in a full blacked-out color scheme. Joining the iconic Autavia series, the new Chronometer Flyback reference pairs a modern 42mm black ...

It’s been some time since Hodinkee announced a collaboration with another watchmaker; fortunately, their latest work probably won’t disappoint vintage watch fans. Working with TAG Heuer, Hodinkee ...