The Weeknd will kickstart 2025 with a new album ... premium tickets at the same time and receive a discount on official merchandise purchased at the Rose Bowl show. Start the day smarter.

The star has racked up an unprecedented 24 songs that have hit 1 billion streams on Spotify. That became a cause for celebration.

The special night featured food trucks including L.A.’s beloved Kogi Korean BBQ, an open bar (for attendees 21 and up) and the Weeknd merchandise — all of which was free to attendees.