Key TakeawaysTower 28's GetSet Matte Powder Blush is long-lasting with a blurring effect and bold pigment, living up to the ...

This set includes the Tower 28 ShineOn Lip Jelly in the shade ... You can use it on bare skin or over makeup. This is a hero product that we all need in our lives. This spray has the National ...

What: A skin-care and makeup brand developed for those with sensitive ... And so she launched Tower 28 in 2019, as a beauty brand inclusive of all skin tones, skin types, budgets and beauty ...

Founder and CEO Amy Liu said the brand will drop claims that its new mineral sunscreen is a universal tint that leaves no ...

She also covers health, beauty, shopping, and design. Tower 28 Multi-functional beauty products are a must-have these days — the less bulk in your bag and more time saved, the better.

Tower 28 had 145 percent year-over-year growth in 2024, according to the company, and it’s listed among the top 15 makeup brands at Sephora, with the fastest-growing client base at the retailer.

This line of thinking was all well and good until I got engaged and the harsh reality set in that a “natural” makeup look would ... hero of my cosmetics case: Tower 28’s MakeWaves Mascara ...

Tower 28 founder and CEO Amy Liu shares how her personal skin care struggles inspired her beauty brand, plus the best career ...

and make-up that works as skincare, there aren’t many brands that are nailing the brief for sensitive skin too. That is, except for Tower 28. Amy Liu, founder of Tower 28. Image: Mecca Created ...

What do you get when you combine make-up and skincare with gentle ingredients? California-born brand Tower 28. Named after a lifeguard tower in Santa Monica, it was created to bring high-performing ...

LONDON — Tower 28, the California-based beauty brand, is stepping into the U.K. exclusively with Sephora. The brand will be stocked at seven of the retailer’s U.K.’s locations and later will ...