Tropicana will hope customers’ bitterness about the change sweetens, so as not to repeat the fallout of its redesign efforts ...

If you’re feeling some déjà vu, the Tropicana Juice Company faced backlash in 2009 when the brand redesigned its orange juice packaging, removing the iconic image of a straw poking out of an ...

Tropicana Brands Group finalized a deal that saw a select group of lenders guarantee that the struggling juice maker would get $400 million in fresh cash, according to people familiar with the ...

Buying orange juice has become an exercise in eeny, meeny, miny, moe. On a recent trip to the supermarket, we found 10 versions of best-selling Tropicana alone, including some with added calcium ...