This time around, orange juice drinkers are wary of shrinkflation, or product sizes reducing while prices stay the ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media accounts to air their grievances. “New look less juice. Pretty sad ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media ...

In 2023, Tropicana beat out Coca-Cola’s Simply brand in refrigerated orange juice dollar sales, per Statista, but not by much ($969.1 million compared to $887.2 million).

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

New plastic packaging for Tropicana Pure Premium, the flagship brand. A new from-concentrate juice under the Dole name, shipped to market using a former Ocean Spray distribution channel.

The carafe shape and crown cap of the Tropicana orange juice bottle that has become synonymous with the brand was introduced in 2011 -- but earlier this year that shape disappeared.

The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 following the ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media accounts to air their grievances. “New look less juice. Pretty sad ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

This time around, orange juice drinkers are wary of shrinkflation, or product sizes reducing while prices stay the same.Indeed, while Tropicana has set the price of its new bottles at $3.99, about ...

The old design (left) versus the new. A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design ...