Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

Advertising is a fundamental part of doing business. A successful advertising program creates public interest and persuades consumers to buy products. The money a small business spends on an ...

Opinions expressed by Entrepreneur contributors are their own. It seems like these days everyone is runningGoogle AdWords and Facebook Ads campaigns. Those networks are great at producing results, but ...

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can ...

Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In ...

The advertising world is inundated with with different types of stereotypes, ranging from gender and race to socioeconomic roles. Gender roles in commercials are especially prominent. Advertising ...

Early next year, Meta will remove detailed ad targeting options and offer users more control over the types of ad content they want to see. By Charlotte Hu Published Nov 10, 2021 3:00 PM EST Get the ...

Netflix wants to throw another type of yardstick into the ever-evolving pile of audience-measurement tools. The streaming ...