At a bricks-and-mortar store you can try on clothes and accessories ... a feature that will let you see how select clothes and accessories look on a virtual doppelganger of you before adding ...

AI models could drive more targeted and more personalised retail interactions, and allow for more realistic 3D assets, and better-priced clothes, made more sustainably.

New York City is renowned as one of the world’s leading fashion capitals, known for its iconic designers, vibrant fashion ...

Walmart is offering consumers a more intimate online shopping experience via a virtual try-on tool that allows users to see how clothes look on their own bodies. The new feature — which launched ...

In VR, your presence is embodied by an avatar, which you can often personalize to express your unique style. Unlike physical events where your choices might be constrained by practical factors like ...

The update centred on personalization, a customized homepage with flashing up shoppable products and videos aligned with ...

The Virtual Changing Room, At Speed The most obvious potential use is being able to try on clothes online at speed; retailers would only need to shoot a comparatively small cross-section of body ...

On the Zeekit app, users can upload a full-body photo and then try on clothing from ... a lot more comfortable with virtual fitting rooms and continue to get their clothes this way, even after ...

Benefit Cosmetics worked with Obsess to launch immersive virtual version of its "beauty shop as grocery store" pop-up concept ...

The overhaul will roll out in the U.S. over the coming weeks, offering shoppers enhanced tools for finding products, comparing price, and even virtually trying on clothes. Key details: Why it matters.

Everyone loves the convenience of online shopping, but Amazon must be doing something special to get this many people to ...