Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones ... is one of the things ...

and priorities of those individuals you will need to influence most frequently. By understanding the cultural norms in this ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those ...

It’s not news that the CMO has become the most expendable capo in the corporate family. The reasons for this are multiple and structural, NYU Stern marketing professor Scott Galloway explained during ...

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run." ...