YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

YouTube Gaming surges to a record 8.8 billion hours in 2025 as sponsored streams and esports drive growthIn 2025, ...

YouTube — a platform with over 50 million creator-made channels — announced a flurry of updates at its annual Made for YouTube event on Tuesday to further bolster its creators spanning short video, ...

YouTube’s latest content rules announcement hasn’t gone down well with Web3 gaming creators, who say the platform is unfairly targeting them. “YouTube’s new policy is a direct attack on Web3 gaming ...

Gabriel has been playing games since he was a kid. Loves most RPG games, platformers, and innovative indie games, and can talk for hours about how the first Fallout is the greatest game ever. He ...

Building a loyal gaming audience through strategic streaming and content creation to achieve growth and lasting success in today’s dynamic gaming landscape. Pixabay, The gaming content creation ...

Until recently, YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including ...

Explore how live gaming clips in 2026 are transforming short-form gaming content, driving viral gameplay trends, and boosting engagement across YouTube Shorts and TikTok audiences. Pixabay, ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...