In the U.S., there are a lot of collectors relative to fans according to Fanatics Collectibles, which hopes a new store will bring the same enthusiasm to Europe.

A new London store will sell Topps trading cards for baseball, soccer and F1, as Fanatics sees a physical store as key to card collecting growth in Europe.

Fanatics Collectibles is opening its first flagship store in London and it will feature plenty of cards, memorabilia and everything for sports fans to love. The store is set to open in the spring on Regent Street in London.