Meta Platforms reportedly has taken a stake in EssilorLuxottica, the world’s biggest eyewear maker, as the U.S. tech giant further commits to metaverse and AI-powered smartglasses. Reuters and Bloomberg News separately reported the 3% stake that Meta has taken in the maker of Ray-Ban glasses, worth about $3.5 billion.

Meta Platforms has acquired a nearly 3% stake in eyewear maker EssilorLuxottica, a source told Reuters on Tuesday, amid growing consumer interest in AI-powered wearable devices. Sprucing up its wearable technology with artificial-intelligence capabilities could help Meta attract new users as it invests billions of dollars in bolstering its AI infrastructure.

Meta buys 3% stake in EssilorLuxottica, signaling deeper push into smart glasses as interest in AI wearables grows.