The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

Consumers are navigating an always-on world where discovery and decision-making take place simultaneously. Attention is ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z.

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...

PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...

Today, marketers can generate storyboards, write scripts, mine consumer insights and more with AI. The role of human ...

Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...

ZEEL's rebrand to 'Z' signals a major shift towards becoming a content-tech powerhouse, aiming for enhanced profitability and ...

Indian cinema is experiencing a strong resurgence, moving from pandemic-era doubts to robust box office collections. Recent ...