News

Tea beverage chain CHAGEE is stirring up joy across Southeast Asia with the launch of its limited-edition "Bes-tea" plushie ...
MINI Asia is putting a mischievous spin on the age-old “out with the old, in with the new” routine. Its latest campaign, ...
MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...
Eleven Singapore is going all-in on nostalgia for its SG60 campaign, teaming up with local favourites such as SADSHRIMPS, ...
YouTube has launched its Premium Lite plan in Singapore, offering users a more affordable way to watch most videos ad-free.
Dentsu has bolstered its leadership by appointing Mimi Lu as head of insight and intelligence APAC and Richard Reid as head ...
Flexible workspace provider JustCo has launched a new digital-first coworking brand in Singapore called “the boring office”, ...
Fisherman’s Friend is tapping into Singapore’s iconic hawker culture with its latest campaign, “Chope first, soothe after,” ...
Singapore’s recent General Election has underscored the growing risks of AI-driven misinformation and the need for a more ...
DO. Agency has appointed Simon Lockyer as partner and managing director of DO. Asia, following the departure of Matt Collier ...
Jiunn Shih has stepped down as Zespri’s chief marketing, innovation and sustainability officer after nearly nine years with the company.
Cross-border eCommerce has firmly moved from niche to norm in Singapore, with nearly all (98%) online shoppers expressing comfort in purchasing from overseas merchants. This is significantly higher ...