B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can ...

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? To find out, Growista used the BuzzSumo platform to analyze 50,000 content ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

Misalignment across departments within an organization is all too common, and Marketing remains the most difficult department to connect with the rest of the business. That's because Marketing usually ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent ...