The stakes are high for Unilever. Once a focal point of growth with labels such as Magnum and Cornetto, the Anglo-Dutch company’s ice cream unit has underperformed for the past five quarters.

Cornetto promoted its new ice cream to young consumers in Russia by positioning itself as a relationship ice-breaker through multiple media channels. Cornetto is one of the world's most successful ice ...

This case study describes how Cornetto, an ice cream brand, converted music, movies and festival into media vehicles, growing sales and recruiting new users in the process. We’re long-term subscribers ...

Cornettos are a freezer favourite, and a reminder of our childhood. But a recent taste test has revealed that shoppers can get their hands on a delicious alternative for nearly half the price.

Unilever’s ice cream division has added a swathe of NPD across its Solero, Twister, Cornetto and Carte D’Or brands. The business, now named the Magnum Ice Cream Company, has also partnered with Haribo ...