The term “holy grail” is throne around a lot in the beauty world, often in conjunction with Charlotte Tilbury’s Pillow Talk.

Shoppers are loving this cute lip gloss, saying that it gives a hint of pink and shine to the lips — perfect for anyone who wants to add a bit of glamour to their pout without going overboard.

The Palladio Butter Balm comes in several sheer shades and rivals viral options with a lightweight yet glossy sheen. The $13 ...

This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made from a blend of jojoba oil, argan oil, and shea butter, it features a salve ...

Do not eat your lip balm!!!! Even if it comes in scents like Vanilla Toffee, Blackberry Sorbet, and literal "Yummy Gummy." Even if it's so, so buttery!!! On April 4, e.l.f. Cosmetics is launching its ...

Another person said: "The lip butter balm glides onto the lips effortlessly, doesn't leave my lips sticky and leaves a lovely shine. I love this balm's pigmented bubblegum pink colour. It is such ...