Bid shading reshaped programmatic after the first-price shift. See how it works, what it costs, and who actually benefits: ...
Who owns an AI-made ad? Learn how Indian copyright law, tool licences and agency contracts decide ownership of AI-generated ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Programmatic guaranteed is back. Here is why premium publishers are pushing fixed deals again and what it means for ...
Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...
Cross-border creators are helping Indian influencers build NRI and global diaspora audiences. Here is what brands and ...
Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...
Linear TV advertising in India is set to fall 6.8% to ₹43,600 crore, says WPP Media. Here’s how broadcasters are pivoting to ...
Principal-based buying is going mainstream. Here is what agency trading desks mean for advertiser transparency, disclosure ...
Festive season attribution is marketing’s toughest puzzle. Here is what Indian brands learned while tracking omnichannel ROI ...
Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...
Live Sports on CTV: What Advertisers Are Actually Paying for During Marquee Streaming Events in 2026
Ask a media buyer in early 2026 what they are actually purchasing when they commit crores to a marquee CTV sports package, and the honest answer is rarely “reach.” Reach was the currency of linear ...
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