AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.

Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of AI, signals appear to be simpler – at least for now. Court documents from ...

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows Google to help you make a reservation at a restaurant and will soon give ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...