Four new members join the Board of Governors as the industry body prepares for the revival of the Indian Readership Survey ...

Kaacon Sethi joins MRUCI as CEO after more than 35 years across media, entertainment, sports and marketing, taking charge as ...

The new omnichannel brand enters the shower category with five personality-led shower gels combining fragrances, skin ...

While marketing has undergone a dramatic change in the past decade, the CMO is now balancing communications and revenue, but ...

Brands have long scrutinised the environmental cost of materials, packaging and supply chains. Now, will AI powering their ...

Talking to IMPACT, Jiteen Aggarwal, CMO,Hettich India, SAARC, Middle East & Africa, discusses the campaign, the brand’s ...

OpenAI partners with Sachin Tendulkar to show how ChatGPT can help Indians learn, explore interests and develop ideas, ...

Gajria returns to Southeast Asia after 12.5 years at Google, following a three-year stint leading publisher and creator ...

On World News Day, Dr Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role ...

Head of Marketing, Hansgrohe India, writes about how consumers are looking beyond price and prestige, reshaping ...

The newly launched ‘Kuch Behad Kar’ positioning reflects Gulf Oil Lubricants’ ambition to go beyond limits as Ravi Chawla, MD ...

From its Lalbaugcha Raja activation to retail, Signify’s EcoLink is using product experience to build awareness and ...