Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New ...

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of ...

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based ...

In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the ...

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.