As competitors emerge “left, right and centre”, Ebay is uniting its global markets and focusing on value to reach a new ...

The regulator’s trial used artificial intelligence to scan nearly 6,000 alcohol-related ads, finding widespread labelling ...

In line with Unilever’s recent focus on influencer-led content, the 150 year-old brand leant into social media to put itself ...

Marketing leaders turned NEDs Roisin Donnelly and Emma Woods share their advice on how to build a fulfilling portfolio career ...

From choosing “trajectories” over plans to valuing the “return on experience”, female marketing leaders urged their peers to ...

Chris Chalmers, who joins the supermarket from JD Sports, is the second senior appointment from chief customer officer Rachel ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

With social media the first and often “only screen” for some consumers, Pizza Hut’s UK CMO Jana Ulaite says there’s “no boost ...

The chief growth officer role was created 18 months ago and brings together functions including brand, insights, revenue ...

Despite many marketers being focused on efficiency in their campaigns, scale is actually what will drive profit, according to ...

Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker’s new book, Hacking the ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...