Working with Uncommon Creative Studio, Merrell aim to capture the exact physiological and emotional shift that happens when ...

The integration enables brands to make ad buys through Criteo's commerce media platform in OpenAI's AI platform. Criteo CEO Michael Komasinski says it can help ChatGPT search and discovery in LLMs.

Outfront Media and AdQuick have formed a multi-year partnership through which AdQuick will license its OOH says cloud product to Outfront, Digital Signage Today reports. In addition, AdQuick will ...

Brands are shifting from tacking creators onto campaigns to placing influencers at the center of their storytelling Zoe Soon, vice president, experience at IAB, said during the IAB Annual Leadership ...

Automotive conference during the New York International Auto Show on April 16 at the Javits Center in New York.

January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9% - the worst monthly expansion in 2025 except for two year-over-year Olympic comps in July and August.

January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9%, the worst monthly expansion in 2025 except for two year-over-year Olympic comps in July and August.

It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from ...

Lawmakers in Virginia's house unanimously passed a bill that would ban businesses from selling data that can pinpoint ...

Suit alleges that J&J made "false claims regarding the efficacy of Nubeqa," Bayer's drug that former NFL quarterback Tony ...

With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choices into fashion statements.

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.