Target says it is joining rival Walmart and a number of other prominent American brands in scaling back its diversity, equity, and inclusion initiatives that have come under attack from conservative activists and,

The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.

Target’s announcement last week that the company would be ending its diversity initiatives caused a mixed response across social media.

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.

The Minneapolis-based retailer said diversity will remain part of its business goals despite scaling back initiatives started in the wake of George Floyd’s murder.

With the move, the Minneapolis-based discounter joins a growing list of companies including Tractor Supply, Facebook's parent Meta, Walmart and McDonald's that have dropped DEI-related pledges and goals.

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020.

Target will soon end some of its diversity, equity and inclusion (DEI) programs, the retail giant announced Friday.

The move took place after President Donald Trump ordered federal agencies to investigate private sector entities for "illegal" DEI programs.

Target joins the growing list of major retailers and companies that have abandoned their commitment to diversity, equity, and inclusion.

While 2020 saw DEI initiatives gather steam in the corporate sector, 2025 looks at a challenging year for such programmes in the US and around the world