State Farm said that it has paid out close to $500 million in claims following the wildfires that have ravaged the Los Angeles region. As of Jan. 27, the company has processed a total of 10,100 claims for home and auto damage resulting from the fires.

State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires .

State Farm often runs commercials during NFL games, but the insurance company won’t have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles

State Farm, the largest homeowners insurance company in California, jolted residents last year by announcing it would not renew 30,000 policies. That included about 8,100 homeowners in communities ravaged by the current wildfires, state officials said.

In a customer advisory, State Farm revealed that so far it has received over 10,100 total home and auto claims and has paid out almost half a billion dollars to claimants. In the notice, posted on its web site, State Farm said it had made successful voice-to-voice contact with over 95% of customers who have filed homeowner claims.

State Farm said it was backing out of its plan to air an ad during the upcoming Super Bowl due to the wildfires in Southern California.

LOS ANGELES - State Farm, one of the largest insurers in California, announced Wednesday it will offer policy renewals to homeowners impacted by the wildfires that erupted in the Los Angeles area last week, following previous plans to drop coverage.

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Since the wildfires broke out in early January, State Farm’s claims department has fielded over 7,400 home and auto claims, State Farm said.

State Farm, one of the largest insurers in California, announced Wednesday that it will offer policy renewals to homeowners impacted by the wildfires that erupted in the Los Angeles area last week, following previous plans to drop coverage.

California residents have switched to a state-backed “last resort” insurance plan that is now facing staggering loss projections.

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