Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy. The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

Incoming first lady Melania Trump has launched her own cryptocurrency on the eve of her husband, President-elect Donald Trump, being inaugurated and days after he announced his own memecoin.

Incoming first lady Melania Trump has joined her husband in the crypto game, launching her own “meme coin” over the weekend. But just hours after the new digital currency went live Sunday, her husband’s suffered a precipitous crash of more than 40%,

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

Hours before the second inauguration of president-elect Donald Trump, incoming first lady Melania Trump has launched her own cryptocurrency. “The Official Melania Meme is live! You can buy $MELANIA now,” Ms Trump posted on X in the early hours of Monday.

Cryptocurrencies affiliated with President Donald Trump and first lady Melania Trump plummeted in the initial hours after Trump was sworn into office Monday.

President Donald Trump's return to office could be inaugurating a new landscape in cryptocurrency. Just two days after launching the new $TRUMP cryptocurrency meme ...

Donald Trump once called cryptocurrency a “scam.” Now ethics experts fear the president may be carrying out a rules-bending crypto scheme of his own by holding onto crypto assets while serving in the White House.

Prior to 2025, the idea of adding meme coins to a long-term investment portfolio would have sounded absurd. But then something happened in January.

President Donald Trump‘s meme coin outperformed the broader cryptocurrency market with a double-digit surge on Monday. The Official Trump (TRUMP) token surged over 10% in the last 24 hours, reaching a market valuation of $5.

The meme coin phenomenon is a combination of different factors: the rise of populism, the expanding divide between the "haves" and "have-nots" in society, the popularity of social media and meme culture on the internet, and the growing sense of unease among young people that they might not live better than their parents.