AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads
AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their ads, but what ...
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...
Hollywood Reporter on MSN11d
AMC Networks Reveals New Advertising Data Product in Pre-Upfront Briefing
By Alex Weprin Media & Business Writer AMC Networks says that it is launching a first-to-market piece of ad tech that will connect viewership of its linear and streaming programming to consumer ...
AOL11d
AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads
AMC Networks says the new tool, announced Monday at an event that leads into TV’s annual “upfront” market, “starts with privacy compliant ad exposure data showing where specific ads ran ...
Yahoo Finance12d
AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads
AMC Networks says the new tool, announced Monday at an event that leads into TV’s annual “upfront” market, “starts with privacy compliant ad exposure data showing where specific ads ran across the ...
Wall Street Journal14d
The Moviegoers Who Can’t Get Enough of AMC’s Annoying Nicole Kidman Ad
The real shock was what didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four years ago, few things have divided moviegoers ...
AMC poised for ‘multiyear recovery’ fueled by strong 2025 film slate, says analyst
“We believe AMC is positioned for a multiyear recovery, with 2025 likely to surpass 2024 driven by a strong film slate that ...