Canadian waterproof sneaker brand Vessi is adding to its executive team with the naming of its first chief marketing officer.

Pascoe joins Vessi from fintech company Koho, where he most recently served as chief marketing officer. Pascoe is making a return to footwear, after spending nearly 10 years at Adidas. While at ...

Vancouver-based waterproof footwear brand Vessi has announced the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO) —a strategic move that signals the company’s ambitions to scale ...

is excited to announce the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO). This strategic hire signals a significant step forward in Vessi's mission to scale globally and ...

President Trump’s trade policies are already starting to frustrate American consumers who have noticed higher prices in their ...

German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief executive officer (CEO ... ascended through various executive roles, shaping ...

For The Entrepreneurial Chief Marketing Officer, Challenging Norms Is the ... Cherry thought and did differently, turning to adidas’ greatest asset—its archive—and creating “Originals ...

Variety’s Entertainment Marketing Summit returns April 24, providing an opportunity for studio heads, stakeholders and ...

Arthur Hoeld will replace Arne Freundt as Puma CEO in July 2025. Freundt is leaving due to differing views on company strategy after 14 years.