The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...

After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

adidas and UK-based brand Always Do What You Should Do are launching an exciting new shoe, Country x Always Sneakers, which ...

Kansas Jayhawks men's basketball coach Bill Self received an amazing gift from adidas after winning his 591st game.

Paul Mescal really likes his Adidas sneakers. He's got the Gazelles. He's got the Sambas. He's got the Stan Smiths. He's got ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

First introduced in '79, the Handball Spezial was originally designed for pro handball players who actually did it for a ...

This strategic move led to Nike surpassing Adidas in market value and solidifying its position as a leader in athletic wear. In a move that would change the course of sneaker history, Nike agreed ...

Since adidas launched his ninth signature sneaker, Lillard has used colorways to retell stories from his legendary NBA career. Today, adidas Basketball unveiled the Dame 9 in the "Oak Tree ...