Tasked with end-to-end brand strategy, Rediffusion Kolkata will help Prabhuji scale its presence and connect with diverse audiences through integrated, culturally rooted campaigns ...

Prabhuji Pure Food, an Indian FMCG brand, has selected Rediffusion Kolkata to manage its creative and strategic ...

Alpha Wave Global, and IHC (International Holding Company) have sought the Competition Commission of India's approval to ...

Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for ...

As part of the mandate, the agency will also help the brand define its identity in Tier 1, 2, and 3 markets through locally ...

One of India’s largest snacking brands, Haldiram, has unveiled its Khaas Collection, an exquisite range of gluten-free ...

The CPG Week podcast discusses new sweet innovations and how other trends in packaged food are blending into indulgence ...

SEATTLE – Khara biscuits are savory, Indian-style spicy shortbread cookies native to India. In a nod to the Khara biscuit, ...

Why they’re related: Both are sweet, comforting options for a quick bite, but overnight oats deliver sustained energy and nutrition, while muffins or scones are just sugar-laden desserts. Why skip: ...