Campaign Asia2d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
The Columbian5d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...
Hawaii Public Radio6d
Retired UH professor reflects on the 50-year-old icon Hello Kitty
The beloved character Hello Kitty turned 50 last Friday. She’s grown from a Japanese character to a global icon. Retired University of Hawaiʻi anthropology professor Christine Yano reflects on the ...