Some estimates say the average preschooler sees more than 500 breakfast cereal commercials a year. And characters in those ads carry a lot of clout. "Early Show" Contributor Taryn Winter Brill ...

Gaze of cereal spokes-characters differed depending on whether products were marketed towards kids or adults in techniques that could increase brand loyalty ...

While kids’ cereals are usually placed on lower shelves in the grocery store with cereal box characters that look downward at a 9.7-degree angle, cereals marketed to adults are placed on the ...

Now, Emily Elyse Miller, who literally wrote the book on Breakfast, is changing representation in cereal.

A new study finds that kids’ cereal characters are making strategic eye contact with your kid. What's the fix?

A new study finds characters on kids' cereal boxes are designed to look 9.6 degrees down so they make eye contact with kids in the aisle.

Now that Cereal is finally here, we thought you'd like to meet the main characters across the series. These brilliant illustrations were done by Aisling O’Reilly. A TV talent competition for ...

If your childhood took place in the 1990s or the 2000s, you may remember certain faces popping up on your television screens and on the front of your cereal box. Cereal mascots were an iconic part ...

Next time you walk down the cereal aisle, check to see if the characters on the boxes are staring back at you.

Cereal mascots are designed to make eye contact with you. Are you being watched? See if you think these cereal characters are making eye contact if you position yourself lower as if you were a child.