WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But ...

I 've always loved green paint, but my relationship with the color has changed as I've gotten older. As a teenager, I begged ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

UC Berkeley scientists used lasers to create a new color, “olo,” letting humans see a vivid blue-green never seen before.

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Nature’s natural colors can be breathtaking. Tropical birds are famous for their brightly colored feathers, and many fish ...